SEO Marketing
and More
Mica Specialties is capable of
handling all of your online marketing
needs.
SEM
Search Engine
Marketing (SEM) is something that we
utilize often when building a brand. But
even still, we like to embrace your
physical business presence and enhance
it digitally with our exclusive
techniques and online marketing
packages.
Contact
Us today for a free, confidential
consultation.
Social
When you are
building your brand presence online, you
really will want to embrace the social
sites, even though you really do not
want to.
With today's
consumer, social media websites play a
pivotal role in the brands that stay
connected with them. Let us build you a
Facebook Page, Twitter Profile and
YouTube business Channel and get you
connected with them today.
-
Social
Remake - We manage the pages for 30
days and create proper activity.
-
Social
Builder - We create the accounts and
pages, you complete the content.
-
Social
Complete - All three sites, we do it
all for you.
It is never too
late to get started but the longer you
wait, the faster we will have to work!
Contact
Us today for a free, confidential
consultation.
Search Engine Optimization
by James E.
Clemens II
Most of your
traffic will come from search engines.
The performance of your site will affect
your relationship with the major search
engines. You will want to create a site
that the search engines like.
There are dozens of companies that ask
for payment, promising to give your site
a high page ranking. This is something
that they truly cannot do. It will cost
you time, money and worse yet, possibly
very low page rankings. When you pay,
they will auto-submit your site to
dozens of search engines. This will
affect you in a negative way because the
search engines consider this a spamming
technique. It can get you blocked from
being listed at all.
Another trick they will use to try and
boost your status is to list your site
on several link page sites or harvest
sites. This will give you very low
status with the search engines. When you
are listed on a page with lots of other
websites, without quality content
written about your site, search engines
ignore you or give you an un-credible
status. This type of marketing will hurt
you in a big way.
If you market wall clocks, your site
would not really “fit” on a site about
auto parts, as far as search engines are
concerned. So they give this link a very
low score. If, however, your site is
listed on the “official wall clock
union” site that only lists other clock
makers, you will get a higher score. The
higher the score, the higher the rank
your site will have. So, link exchanging
could be good for your site or it could
cause you a lot of problems.
Without paying for listings and
advertisements, getting a high ranking
with search engines can take awhile.
Still, paying for a high ranking is not
advisable unless you have lots of money.
When you stop paying, your site will
lose all of the ranking score and you
will be back to square one.
I recommend that you submit your site
yourself. Do not submit it until you
have it complete. Only submit it once to
the same engine in any three day period.
Never submit a site that is ‘under
construction’ or has lots of errors.
After it is submitted, it will be
indexed, or crawled, by the search
engine. The time it takes depends on the
engine so just relax and focus on
building content on your pages.
Once your site has been indexed by a
search engine, it will be listed on
their directory/search page. When they
index/crawl your site, they read your
code, without looking at your actual
site. They do not see images, Flash or
your fancy graphics; they only read the
content and links. The higher the
quality of links you have, the better.
And the more links that are attached to
larger articles, the better. If you have
twenty links listed down a page with no
words, you will not get a preferable
rating from the engine.
This is where “Meta Tags” and clean
modern code comes into play. Do not add
Java or Flash at the top or bottom of
your site, as this can cause problems
for the search engines. But do give them
the keywords, site description, and
title Meta Tags. Put these at the top of
your page away from Java scripts and
Flash. If you must use Java, include
yourself a site map built from raw html
code only.
Your “keywords” Meta Tag will be one of
the big things to consider. When someone
goes to MSN or Google and types your
exact site name and it shows up, it
simply means that you have been indexed
or crawled. This is great news but not
the only thing you want to achieve. If
you are a clock maker, you will want
your site to be listed when someone
types in “quality wall clocks” or
something to that effect. This is where
new traffic will come from and this is
what your “Keywords” Meta Tag will do
for you. You will want your keywords to
come from the content that is on that
page. And do not repeat them over and
over. All of the information that is put
into your Meta Tags should come from the
content that is written on that
particular page of your website. When
you have “Tags" that have no relation to
your content, they are considered
un-credible by the engines. Sometimes
they can get you flagged as a bogus or
scam site.
After reviewing these basic things to
consider, I want to mention the fact
that the most important thing for you to
do is write quality, original, credible
content that is grammatically correct
and in a professional writing style.
This is the only way to boost traffic
and rankings with the search engines and
your visitors. Educate and inform them,
without focusing too much on
entertaining them. Make sure the search
engines know about you and then focus on
your content.
Good luck with your site; check back
with us from time to time to pick up
more tips about website development,
computer maintenance, and the big bad
malware that is trying to get us all!
If you need
out help, we are surely here to assist.
"Your website should
inform your customers and bring sales to
your store and it should be ALIVE,
evolving constantly. We understand this
concept quite well."
-J. Clemens
