- Home
- About
Family founded,Google fluent andstill hungry for more.
Mica Specialties began in 1991 when James and Gina Clemens started a design and build company serving the Southeast, and officially opened its doors on January 1, 1992. Three decades later, we’re a full-stack advertising agency. Our roots are still on the Gulf Coast, and our clients now span the country.
We grew up with the internet.
We’ve watched search engines rise, social networks appear and AI arrive. Through all of it, our mission hasn’t changed: help business owners succeed, explained in plain talk.
- 1991
The beginning
James and Gina Clemens start Mica Specialties as a design/build company serving the Southeast.
- 1992
Officially open
Mica Specialties officially opens its doors on January 1, 1992.
- 1996
Building for the web
We begin designing and hosting websites for local businesses.
- 2001
Early on Google Ads
We launch our first AdWords (now Google Ads) campaigns, years ahead of most agencies.
- 2015
Most Inspirational
James is named a Top 3 Most Inspirational Member of the North America Google Partner Community.
- 2016–18
Google Top Contributor
Three straight years as a Google Top Contributor for AdWords and Google Partners.
- 2018
Google Product Expert
James joins Google’s Product Expert program, helping businesses worldwide in Google’s help communities.
- 2019
Diamond
James becomes one of the first two people awarded Diamond Product Expert for Google Ads.
- 2020–21
Google PE Ambassador
James receives Google’s international Product Expert Ambassador award.
- 2021
BBB Torch Award for Ethics
The BBB Foundation serving Northwest Florida names Mica Specialties a Torch Award for Ethics winner.
- 2022
Google Super Hero Award
James is presented a Google Super Hero award at the 2022 Google Product Expert Summit, held June 24 at Google’s Chelsea offices in New York City with Product Experts from the Americas, EMEA and APAC. See the post
- 2024
Google Product Expert Award
At the Google Product Expert Summit in Austin, Texas, James receives the Google Olympian award, one of only ten Product Experts recognized.
- Today
Full-stack agency
Branding, marketing, advertising, web and technology, with Gulf Coast roots and national reach.
Ethics you can verify.
We’re proud to be a BBB Accredited business, and prouder still of the 2021 Torch Award for Ethics from the BBB Foundation serving Northwest Florida.
“Mica Specialties is a 2021 Torch Award for Ethics Winner. The Torch Award for Ethics program was created by the Better Business Bureau Foundation serving Northwest Florida to publicly recognize businesses and charities that maintain a solid commitment to conducting their business practices in an ethical manner.”
How we work.
Plain talk
No jargon, no smoke. You’ll always understand what we’re doing and why.
Accountability
We measure everything and tie it to revenue. If something isn’t working, we tell you.
Teach openly
We share what we know through our Learning Center, workshops and talks.
Be the anchor
A trusted digital anchor for our clients, through busy seasons, storms and change.
Every step, directed by James Clemens.
Mica Specialties is a private consultancy serving select clients. Strategy, creative, campaigns and code all move forward at the exacting direction of James Clemens, our lead strategist and founder.
Years of Google, on display.
Our lobby wall collects pieces from years of working alongside Google: Get Your Business Online workshop bags, Google Partners and Product Expert gear, and a little Star Wars along the way.
Stop by our Panama City Beach office at 11525 Hutchison Blvd Suite 101 and see it in person. Appointments recommended.
Recognized by the platforms we work on.
Want to go deeper? Visit JamesClemens.us for James’s full expertise and consulting background.
Badged GooglePartner Agency
Certified in Google Ads and held to Google’s best practices on every account.
Diamond Product ExpertGoogle Ads
One of the first two people named a Diamond Product Expert for Google Ads.
Gold Product ExpertGoogle Analytics
Google designated for expertise in GA4 and conversion tracking.
Silver Product ExpertGoogle Business Profile
A Google Product Expert since 2018, helping businesses get found on Maps.
Diamond Product ExpertAndroid
Recognized by Google for helping people get the most from Android devices.
PCB Chamber BusinessExcellence Award
Honored in 2021 by the Panama City Beach Chamber of Commerce.
Local Business Personof the Year
Alignable honoree for Panama City Beach, 2020–2021, with 500+ recommendations.
BBB Torch Awardfor Ethics
Winner from the BBB Foundation in 2021. BBB Accredited since 2014, A+ rated.
35+ Years ofProfessional Experience
Across technology, retail and marketing, and a lifelong student of technology.
Ready when you are. Let’s talk.
Request a consultation. You’ll talk directly with James Clemens, who knows Google from the inside, and you’ll leave with a clear next step, whether or not you hire us.