By James Clemens, lead strategist & founder
Hiring a Fractional CMO is a big step for a growing business, and it’s fair to ask what you’re getting. Here is how I run the first 90 days.
Days 1–30: Assess
I audit everything: your brand, website, listings, ads, analytics, vendors and spend. I talk with you, your team and, where possible, your customers. The goal is one honest picture of what’s working, what’s leaking and where the opportunity is.
Days 31–60: Plan and align
You get a written roadmap: goals, budget by channel, targets and owners. Then we align your vendors and staff to it. Some vendors get clearer direction; occasionally one gets replaced. Everyone knows what success looks like.
Days 61–90: Lead and measure
Execution starts under my direction, with one dashboard that ties marketing to leads and revenue. We meet monthly, in plain English, and make decisions together. Budget moves toward what’s proven.
What it isn’t
A Fractional CMO isn’t another vendor selling you services. It’s someone on your side of the table, accountable for the whole picture.
See how we tailor this to your industry, or request a consultation.