James Clemensdirects every stepof your engagement.
Mica Specialties is a private consultancy for a select group of clients. Every brand, campaign, website and system we deliver is planned, reviewed and approved at the exacting direction of James Clemens, our lead strategist and founder.
Fewer clients. Undivided attention.
Big agencies hand you to an account manager the day the contract is signed. We work the other way: we accept a limited number of clients so that James can lead each engagement himself, from first audit to final report.
Select clients
We take on only the work James can personally direct, so your account is never one of hundreds.
Direct access
You talk to James. There are no account managers, no ticket queues and no hand-offs.
Exacting standards
Every strategy, design, campaign and line of code meets James’s direction before it reaches you.
One point of direction
Branding, marketing, advertising, web and technology follow one plan, set and steered by one strategist.
Recognized by Google itself.
Google’s Product Expert program recognizes people whose knowledge and help it trusts in its official communities. James holds that recognition across Google Ads, Android, Google Analytics, Google Business Profile and Google Accounts.
View James’s official Product Expert profile
Diamond Product Expert: Google Ads
One of the first two people Google awarded the designation, in 2019.
Gold Product Expert: Google Analytics
Google designated. Measurement and GA4 expertise.
Silver Product Expert: Google Business Profile
Google designated. A Google Product Expert since 2018.
Diamond Product Expert: Android
Recognized by Google for Android and mobile expertise.
Silver Product Expert: Google Accounts
Google designated. Account access, security and recovery.
Google PE Ambassador, 2020–21
International award from Google’s Product Expert program.
Google Ads since 2001
Managing campaigns since the AdWords era.
BBB Torch Award for Ethics
Mica Specialties, 2021 winner. BBB A+ rated.
Presenter at Google
On stage at Google in California and Ireland.
An ever-sharpened skillset.
James has earned a large collection of awards, accolades and certifications across this fast-moving industry. Here is a small sampling. See his Google Product Expert profile.
Google Product Expert designations
- Diamond Product ExpertGoogle AdsGoogle designated
- Diamond Product ExpertAndroidGoogle designated
- Gold Product ExpertGoogle AnalyticsGoogle designated
- Silver Product ExpertGoogle Business ProfileGoogle designated
- Silver Product ExpertGoogle AccountsGoogle designated
Google community
- Top 3 Most Inspirational MemberNorth America Google Partner Community2015
- Google Top ContributorAdWords and Google Partners2016 · 2017 · 2018
- Google Product ExpertJoined the program2018
- Google PE Ambassador awardInternational award recipient2020–2021
- Google Product Expert AwardPresented in Austin, Texas2024
Panama City Beach honors
- Local Business Person of the YearAlignable, Panama City Beach2020–2021
- Alliance Ambassador & 500+ recommendationsAlignable, “Highly Recommended”Alignable
- Business Excellence AwardPanama City Beach Chamber of Commerce2021
- Ambassador ChairmanPanama City Beach Chamber of Commerce2019–2024
- Ambassador of the YearPanama City Beach Chamber of Commerce2020
- Torch Award for EthicsBBB Foundation serving Northwest Florida2021
On stage at Google
- Presenter at GoogleMountain View, California headquartersInvitation-only
- Presenter at GoogleDublin, Ireland European headquartersInvitation-only
Where the expertise comes from.
James works alongside Google’s product teams and fellow experts, then brings what he learns back to every client engagement.
Contributing at a Google Ads Product Expert event at Google’s European Headquarters.
On stage at gPTogether with Google’s internal tech team at a private company event.
“Thank you for helping users!” A note from Google with some more cool Google swag.
PES Connect Award Winner, James, at Google’s Product Expert summit in Austin, TX.
James was attending with Google Ads Product Experts at Google in Dublin, Ireland.
The esteemed badging for James to attend the Google Ads Product Experts Meetup in 2018.
Happily receiving the exclusive invite to attend as a Google Top Contributor in 2017.
James had a super fun time being present at Google’s Top Contributor Summit in 2017.
Business success is learnable.
James started exploring technology and marketing more than 45 years ago, long before it became his profession, and he has never stopped learning. His approach is plain-talk and evidence-first. He measures before he spends, tests before he scales, and explains every decision so clients understand their own marketing.
Stop guessing.
Every engagement starts with an audit of what you already have, so decisions rest on data rather than opinion.
Stop wasting your hard-earned money.
Budgets go to what is proven. What doesn’t perform is cut quickly and reported honestly.
Build on Google.
Your brand, ads, listings and website are built the way Google’s own experts recommend, and kept that way.
Stay accountable.
Monthly reporting in plain English, from the person who made the decisions.
Work directly with James.
Mica Specialties takes on a select number of clients. Request a consultation and James will personally review your business, your goals and what it will take to reach them.