- Home
- Fractional CMO
A seasoned CMOon your team, minusthe full-time salary.
James Clemens serves as your part-time Chief Marketing Officer. He sets the strategy, manages vendors and budgets, and directs every channel personally, so your marketing has senior leadership without a six-figure salary.
What your Fractional CMO owns.
Most growing businesses have vendors, a website and some ads, but nobody in charge of the whole picture. A Fractional CMO takes that seat, part-time, on a predictable monthly retainer.
Strategy & roadmap
A written 12-month marketing plan tied to revenue goals, reviewed every quarter.
Budget allocation
Every dollar assigned to a channel with a target, and moved when the numbers say so.
Vendor management
Agencies, freelancers and software vendors held to clear scopes and results.
Team leadership
Your in-house staff coached, organized and pointed at the same goals.
KPI dashboards
One dashboard for leads, cost and revenue, from first click to closed sale.
Leadership meetings
A monthly session with you and your team, in plain English, with decisions made.
Leadership built for your industry.
Every program follows the same disciplined process, tuned to how your customers actually buy. Each one draws on our specialist resources where they fit.
Hospitality
Hotels, vacation rentals and restaurants
- Direct bookings that cut OTA commissions
- Google Business Profile and review strategy
- Menus, offers and events promoted on time
Tourism
Attractions, tours, charters and destinations
- Campaigns planned around the Gulf Coast season
- Reaching visitors before they arrive
- YouTube and Performance Max for trip planners
Real Estate
Brokerages, agents, builders and property managers
- Listing and lead campaigns that qualify buyers
- Agent and brokerage brand consistency
- Local search for every office and community
Home Services
Contractors, trades and home‑improvement firms
- Call-driven Google Ads and map-pack visibility
- Review generation and reputation
- Seasonal and storm-response planning
Legal & Professional
Law firms, CPAs, advisors and consultants
- Authority built on E-E-A-T and expertise
- Compliant, measured lead generation
- AI and workflow automation for intake
Automotive
Franchise dealers and dealer groups
- Vendor oversight and co-op budget control
- Website, SEO and inventory marketing
- Executive marketing leadership for GM dealers
Retail & E-commerce
Shops, brands and online stores
- Shopping and Performance Max done profitably
- Store, site and social working as one
- AI tools for product content and automation
Nonprofits
Charities, ministries and community organizations
- A website that leads people to help fast
- Donor and volunteer outreach
- Clear reporting for boards and grantors
One strategist. Three specialist platforms.
These are our own specialist sites. As your Fractional CMO, James brings each one to the table when your business needs it.
PPCvisor
The Google Ads engine behind every program: audits, ongoing optimization and team training.
Visit site AutomotiveDealerTech360
Our dedicated Fractional CMO program for GM franchise dealerships: vendors, SEO, websites and AI tools.
Visit site AI & automationAI Logic Group
AI strategy, workflow integration and applied machine learning when a client is ready to automate.
Visit siteFrom first audit to ongoing leadership.
Assess
A full audit of your marketing, vendors, spend and results.
Plan
A written roadmap with budget, channels and targets.
Align
Vendors and staff organized around the plan.
Lead
James directs execution and reports to you monthly.
Grow
Budget shifts to what’s proven as results come in.
Insights from James.
Practical advice on the problems a Fractional CMO solves every day.
Why GM dealerships struggle to see ROI from advertising, and how we fix it
Dealers spend heavily on marketing and still can’t say what it returns. The problem usually isn’t the ads. It’s who’s in charge of them.
Read the article
Stop wasting your hard-earned money on Google Ads
Five checks a Google Ads Diamond Product Expert runs on every account before spending another dollar.
Read the article
What a Fractional CMO does in the first 90 days
Senior marketing leadership without the full-time hire. Here is how an engagement actually starts.
Read the articleFractional CMO, explained.
How is a Fractional CMO different from an agency?
An agency sells services. A Fractional CMO is on your side of the table: setting strategy, choosing and managing vendors (including agencies), and owning results.
How much time does James spend with my business?
Engagements are scoped by monthly hours and meetings. Every one includes a monthly leadership meeting and direct access to James.
What does it cost?
A predictable monthly retainer, far less than a full-time executive. We’ll scope it after a consultation.
Do you work outside our industries?
Often. The eight industries here are where we have the deepest experience, but the leadership process works for most growing businesses.
Will you replace our current vendors?
Only if they aren’t performing. Many engagements keep existing vendors and simply give them clear direction and accountability.
Put a seasoned CMO in your corner.
Mica Specialties accepts a select number of Fractional CMO clients. Request a consultation and James will review your marketing and tell you plainly where the opportunities are.