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Free guides, workshops and expert answers on Google Ads, SEO, Google Business Profile, Analytics, Workspace, security and AI. It’s the same knowledge we use for our clients, shared openly.
Articles byJames Clemens.
Practical, plain-talk advice for business owners and nonprofit leaders.
Why GM dealerships struggle to see ROI from advertising, and how we fix it
Dealers spend heavily on marketing and still can’t say what it returns. The problem usually isn’t the ads. It’s who’s in charge of them.
Read the article
Stop wasting your hard-earned money on Google Ads
Five checks a Google Ads Diamond Product Expert runs on every account before spending another dollar.
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What a Fractional CMO does in the first 90 days
Senior marketing leadership without the full-time hire. Here is how an engagement actually starts.
Read the articlePlaybooks from Google experts.
Locked guides for Mica Specialties clients and members: the same Google Ads, SEO, Business Profile, Analytics, Workspace and AI playbooks we use for client work.
Google Ads Help
Campaign types, certification, the Google Partner program and how to stop wasting spend.
- Choosing the right campaign type
- Quality Score, explained
- Smart bidding: when to trust it
- Google Ads testing playbook
SEO Help
What actually moves rankings in local and national search, and what doesn’t.
- Local SEO checklist
- Technical SEO basics
- Writing pages that rank
- Avoiding SEO scams
Google Business Profile
Get on the map for free, get verified and stay unsuspended. Built on our Get Your Business Online roots.
- Verification step by step
- Suspension & reinstatement
- Posts, photos & reviews
- Multi-location tips
Google Analytics
Make GA4 answer real business questions.
- GA4 setup checklist
- Conversion tracking
- Reports owners should read
- Looker Studio templates
Google Workspace
Email, storage, calendars and video meetings for business. Explore, learn and get started.
- Workspace vs. free Gmail
- Migrating your email
- Shared drives that stay organized
- Account security basics
MM7 Labs: Security & AI
Security how-tos, safer web practices, and what cognitive computing and AI mean for your business.
- Small business security basics
- Spotting phishing & scams
- AI in advertising today
- Cognitive computing primer
More from James Clemens & Mica Specialties
Deeper reading on Google Ads, AI and digital marketing history.
PPCvisor
Google Ads audits, ongoing optimization and training for business owners and in-house teams. Stop guessing. Start growing.
Visit site HistoryForged Online
The digital marketing timeline, decade by decade, from the first network email to AI-written ad copy.
Visit site AI historyCognitive Computing Technology
A signal trace through history: 15 milestones from Turing’s 1950 paper to today’s large language models.
Visit site AI consultingAI Logic Group
AI strategy, workflow integration and applied machine learning for companies ready to automate. Smarter systems, strategic results.
Visit site AutomotiveDealerTech360
Marketing management and executive leadership for GM franchise dealerships: vendors, SEO, websites and AI tools.
Visit siteLearn with us, in person or online.
Free and low-cost sessions for Gulf Coast business owners, plus webinars anyone can join.
Get Your Business Online With Google Business Profile
Mica Specialties · April 23, 2026 · 3:30 PM
Better Brand Building When Using AI Technologies
Mica Specialties · July 16, 2026 · 3:30 PM
Create a Website With HTML, WordPress and AI
Mica Specialties · September 24, 2026 · 3:30 PM
For journalists and producers.
We’re available to news outlets as a credible source on technology, Google and digital marketing. Request our media kit or schedule an interview.
Google changes weekly. We’ll keep you posted.
A short monthly email with what changed in Google Ads, Search and AI, and what it means for your business.
Ready when you are. Let’s talk.
Request a consultation. You’ll talk directly with James Clemens, who knows Google from the inside, and you’ll leave with a clear next step, whether or not you hire us.