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Locally owned in Panama City Beach, FL ·  Serving clients nationwide
(850) 571-7701 Pay Invoice Google Partner Agency
Mica Specialties
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02 · Marketing · Get found

Be the first answerwhen local customerssearch for you.

Marketing is a framework, not a pile of tactics. We build the strategy, positioning and measurement that decide where every dollar goes, so whether a customer is searching from Front Beach Road or a desk in Chicago, they find you, trust you and call. Then we prove it with real data.

SilverGoogle Business Profile Product Expert
Local + nationalSEO strategy
GA4Measurement built in
Request a consultation (850) 571-7701
James Clemens teaching a marketing workshop for local business owners in the Mica Specialties training room
Problems we solve

If any of these sound familiar, you’re in the right place.

We don’t show up in the map pack.The solutionLocal SEO + Google Business Profile optimization.Our Google Business Profile was suspended.The solutionExpert reinstatement from a Google Product Expert.We post on social, but nothing happens.The solutionStrategy-led social with real goals.
01 SEO

Search Engine Optimization

The problemYour competitors outrank you, even though you’re better at what you do.

We handle technical, on-page and off-site SEO: keyword research, competitive analysis, site audits, brand scans, code fixes and off-site corrections. Our goal is the searches that bring in revenue, not vanity rankings.

How we do it

We start with a technical and content audit, research the searches that bring revenue, then fix code, build pages and earn off-site signals in priority order, reporting progress every month.

What’s included
  • Keyword research
  • Competitive analysis
  • Technical site audits
  • On-page & code fixes
  • Off-site corrections
  • Monthly ranking reports
The outcome

Rankings for the searches that turn into calls and sales, not vanity keywords.

02 Local Search & GBP

Local Search & Google Business Profile

The problemIf you’re not in the top three on Google Maps, most local customers will never see you.
See our local services

We’ve helped local businesses get on Google Maps since the early days of Google’s Get Your Business Online program. Our founder is a Google-designated Silver Product Expert for Google Business Profile. We handle verification, optimization, posts, review strategy and the hard cases, including suspensions and reinstatements.

How we do it

We verify and optimize every location, choose categories and services strategically, publish posts and photos, build a steady flow of reviews, and handle suspensions directly with Google.

What’s included
  • Profile setup & verification
  • Suspension reinstatement
  • Categories & services
  • Posts & photo strategy
  • Review generation
  • Multi-location management
The outcome

A strong, trusted presence in the Google map pack where local customers decide.

03 Social Media

Social Media Management

The problemPosting for the sake of posting doesn’t build a business.

We design your social pages, plan a content calendar and post regularly on the platforms your customers actually use, with clear goals for each one.

How we do it

We pick the one or two platforms your customers actually use, set goals for each, design the pages, plan a monthly content calendar and report what’s working.

What’s included
  • Page design & setup
  • Content calendars
  • Regular posting
  • Community management
  • Paid social support
  • Monthly reporting
The outcome

Social channels that support the business plan instead of filling time.

04 Content & Email

Content & Email Marketing

The problemYou have expertise, but nobody’s hearing about it.

We write blog articles, guides, newsletters and email campaigns that show what you know, help your SEO, and keep past customers coming back.

How we do it

We turn your expertise into articles, guides and email campaigns on a regular schedule, each one written to answer real customer questions and support your SEO.

What’s included
  • Blog & article writing
  • Email newsletters
  • Automated email flows
  • Lead magnets & guides
The outcome

Content that builds authority, earns search traffic and keeps past customers coming back.

05 Analytics & GA4

Analytics & GA4

The problemYou can’t improve what you don’t measure, and most GA4 setups are broken.

We set up Google Analytics 4, Tag Manager and conversion tracking correctly. Then we build dashboards that answer the questions owners actually ask, like where your customers came from and what they’re worth.

How we do it

We audit or rebuild GA4 and Google Tag Manager, track every call, form and sale, and build a dashboard around the questions owners actually ask.

What’s included
  • GA4 setup & audits
  • Google Tag Manager
  • Conversion & call tracking
  • Looker Studio dashboards
The outcome

Numbers you can trust, so every marketing decision is based on what’s really working.

The process

How we get you found.

  1. Audit

    Your site, listings, rankings and competitors.

  2. Prioritize

    The highest-value fixes and keywords first.

  3. Fix & build

    Technical fixes, content and profile optimization.

  4. Amplify

    Social, reviews and content that earn attention.

  5. Report

    Monthly plain-English reporting and next steps.

FAQ

Straight answers.

Have a question that isn’t here? Call (850) 571-7701. A real person will answer.

How long does SEO take to work?

Local fixes like Google Business Profile changes can show results within weeks. Competitive organic SEO usually takes 3–6 months to build meaningful momentum.

Can you get my suspended Google Business Profile back?

Often, yes. Reinstatement is one of our specialties. We’ll review the cause, fix what triggered the suspension and file a properly documented appeal.

Do you do SEO for businesses outside Florida?

Yes. We do local SEO for businesses anywhere in the country, and national SEO for brands that sell across the U.S.

Which social platforms should we be on?

It depends on your customers. We’ll recommend the one or two platforms where you can win rather than spreading you thin.

One strategist, every discipline

The other parts of the picture

BrandingBe rememberedAdvertisingWin the clickWebConvert & keepTechnologyOur foundation
Request a consultation

Ready when you are. Let’s talk.

Request a consultation. You’ll talk directly with James Clemens, who knows Google from the inside, and you’ll leave with a clear next step, whether or not you hire us.

Book your consult
Prefer to call? We pick up. (850) 571-7701 Panama City Beach, FL